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The Uncommon Sense of Internal Communication

 

There are two versions of this ebook:

  • One for IC Specialists

  • One for non-IC-specialist business managers

But why should you read either?  “Surely Internal Communication is just common sense, isn’t it?” 

 

That’s the way many people seem to think – whether they say it out loud or not.  But if they're right, why does email overload exist?   Or Death by PowerPoint?  Why does so much time get wasted in meetings?   And why does IC end up as the whipping boy in so many employee surveys?  Clearly something here doesn’t make sense - common or otherwise.

 

This book sets out to answer these and other seemingly paradoxical questions about this most universal of business activities.  It compassionately challenges numerous unconscious assumptions, and shines a light on various cultural blindspots.  In the process, it helps make sense of why so many people seem to struggle with IC, and provides practical steps you can take to help them think differently about it. 

 

It’s about a 70 minute read, so you could crack through it in an extended lunch break (it is ‘work’, after all – even if it is rather fun).

 

There are different editions you can choose from, depending on where you're based:

  • UK

  • The euro zone

  • The rest of the world

And you can get it in two formats:

  • pdf

  • e-reader

So if you’d like a copy, take your pick:

 

"It's so enjoyable to read that you're in danger of missing some of the important points - of which

there are many."

Nigel Curtis

Managing Director

CW Communications

 

UK pdfs

IC Specialists' version    Business managers' version

 

UK e-readers

IC Specialists' version    Business managers' version

 

 

Euro-zone pdfs

IC Specialists' version    Business managers' version

 

Euro-zone e-readers

IC Specialists' version    Business managers' version

 

 

Rest of the world pdfs

IC Specialists' version    Business managers' version

 

Rest of the world e-readers

IC Specialists' version    Business managers' version

 



 

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2010 Internal Communication Model - London. All Rights Reserved image