|
Although an element of subjectivity can be useful in
making some IC decisions, many projects can get compromised when subjective
opinion holds sway over objective reasoning.
With the Journalism and Marketing Models there's often
little
choice in the matter. But so much of the ICM is rooted in empirical
research and syllogistic reasoning that every step of the IC process can be
objectively measured:
-
The cost of current IC practices - in terms of
unnecessary lost
time (both production and audience) and money.
-
The extent to which people are following the new ICM
Principles, Policies & Procedures.
-
The reductions in those unnecessary costs, 12, 24, etc
months down the line.
These figures connect directly to the bottom line.
And they can be correlated with any
existing employee satisfaction or engagement measures.
You can find out more about how to objectively measure IC
practices by visiting the 'securing the budget' page.
Or if you want to find out about other benefits of
learning the ICM, click here.
The ICM: because you can...
...become
extraordinary, now
| 
