Here are some of the more common scenarios facing IC Specialists - at all levels - which suggest there are opportunities to improve.  The ICM was designed with all of them in mind. 

This list is by no means exhaustive, but if you recognise any of these scenarios, you can be confident the ICM can enable you to move beyond them.

Briefing process  

1.  You have to produce communications for people who can’t tell you what they want (but they’ll know it’s what they want when they see it).

2.  Some people won’t put aside enough time to brief you properly.

Approvals

3.  Some people re-write your drafts (often quite badly) or just ask you to produce things wot they’ve writed themselves.

4.  It takes ages to get text approved, because so many people want to stick their oars in.

Frustration/Influence 

5.  You don’t have enough budget to do the job as well as you feel it ought to be done.

6.  You put loads of work into some communication projects, only to have them cancelled at the last minute.

7.  You just don’t have as much influence in the organisation as you want or need.

8.  You get called in on some projects at the last minute.

Confidence

9.  You'd like more confidence in your ability to take razor-sharp briefs, and/or in your copywriting skills.

10. You'd like more confidence that you're genuinely adding value.

Systemic

11. People around the organisation are suffering from communication overload (particularly email)

12. People around the organisation complain they aren't kept informed

Some people believe some of these scenarios to be intractable.  And, until the ICM came along, perhaps they were.  But not any more. 

So, if you'd like your working life to be free from these issues, you can find out about learning the ICM by clicking here.

The ICM: because you can...

...become extraordinary, now