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When people use the term 'communication strategy', they
usually mean 'channel plan'. And while such plans can be crucial,
they're not nearly strategic enough to tackle those
opportunities to improve.
That's why the ICM is built on a series of core
Principles, Policies and Procedures which are:
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rooted in empirical research and syllogistic
reasoning, and
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designed to give you a strategic policy for managing
IC practice across the organisation; a policy which is...
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...linked to objective measures.
In this way, you can have a totally new kind of IC
Strategy: one that can be built into the organisation's people
management and business planning practices. It really is a whole new ball
game.
To find out more about the benefits of learning the ICM, click here.
The ICM: because you can...
...become
extraordinary, now
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